Word: premiums
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...Raiders’ winning of two matches to seal the doubles point. The Crimson had grown accustomed to winning the doubles point in Ivy League play, and against challenging competition in the NCAA, losing it had a steep price, giving Harvard virtually no room for error and placing a premium on early wins to even the score.Thankfully for the Crimson, Chijoff-Evans’ win was a fast 6-2, 6-2 trouncing—a lopsided outcome that is beginning to become a routine for the aggressive-playing freshman. He was the second singles player off the court.The first...
...right to bring milk from teat to table, convinced that pasteurization strips away the very stuff that makes milk so nutritious to begin with. Farmers are more than willing to meet the demand, since raw-milk products--milk, cheese, yogurt and cream--can be sold at a thick premium. But both buyer and seller may be at odds with the law. Though the FDA allows the sale of raw-milk cheese that has been aged for 60 days, it doesn't permit the sale of raw milk over state lines. Six states allow the sale of raw milk in stores...
...machine. The chemistry is simple: ferment grain or potatoes or even grapes to make alcohol, then concentrate it by distillation. Filter the resulting colorless, odorless spirit, possibly give it a fruit flavor, push out the publicity boat with a sexy name and designer bottles, and--voilà!--you have a premium vodka that can sell in the U.S. for upwards of $30 a bottle...
...paid $2.2 billion in 2004 for Grey Goose, then a record for a single label, and why distillers are releasing new vodkas each week. Leading the field is Smirnoff, owned by Britain's Diageo, which dropped out of the Absolut bidding to buy a 50% stake in the Dutch premium vodka Ketel One for $900 million...
...just 30% of the cost of production is from the material--and it's easy to see why chasing the least expensive workers isn't nearly as imperative in tie manufacturing as it might be elsewhere. There's also the convenient fact that customers are willing to pay a premium to shop at Brooks: its ties retail from $75 to $165. "If the customer doesn't care about the price, then the retailer shouldn't care about the cost," says Mike Todaro, managing director of the American Apparel Producers' Network...