Word: premiums
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...seats on this 757 built for 220 passengers were front-of-the-bus as Flight 3 flew from London's close-in Stansted to New York City's J.F.K. on EOS Airlines. A niche carrier launched October 2005, it is the first of three start-ups that offer premium- and business-class-only flights between the two cities...
...example, environmentalists who advocate mandatory caps on carbon emissions. In order to halt global warming, reductions would need to be universal and compulsory, not sporadic and voluntary. Yet environmentalists still make individual efforts to reduce their carbon emissions—by buying a Prius, recycling, or paying a premium for wind energy...
...outside Cognac in southwestern France. In one of its aging cellars, rows of tierçons (ancient oak barrels) hold eaux-de-vie (twice-distilled white wine that acquires its amber color from the barrel) for the 40-100 years it takes to attain the opulent qualities of its premium cognac, Louis XIII de Rémy Martin, which retails for around $1,400 a bottle. To be labeled a cognac, as opposed to a mere brandy, the eau-de-vie must come mainly from three types of white grapes - Ugni Blanc, Folle Blanche and Colombard - grown in the areas...
...starters, more luxury hotels now offer alcohol-appreciation lessons as a way of keeping guests amused. "There is growing competition to offer guests paying premium rates an experience which carries some bragging rights when they return home," says Ritz-Carlton spokeswoman Vivian Deuschl. "There is only so much time hotel guests can lie in the sun. They want to learn something new that enhances their overall lifestyle." With that in mind, the Ritz-Carlton Rose Hall in Jamaica, ritzcarlton.com, employs a local "rummier" who-in a stimulating 30-minute course-teaches guests the difference between various dark, light, flavored...
...stores as acrylic blends, and people noticed. Banana Republic tried to woo the same high-end consumers as J. Crew but didn't go far enough in offering luxury fabrics, like cashmere, that those shoppers wanted. In 2005, while department stores couldn't sell enough $100-plus premium jeans, the Gap skipped denim and tried to push khakis. "Pressler went too far in focusing on costs at the expense of merchandising," says Christine Chen, senior research analyst at Pacific Growth Equities. "Sometimes you just need to go with your gut and do what makes sense to get customers...