Word: premiums
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...travel-accessories bag by Savile Row tailor Ozwald Boateng, which holds eponymously branded socks and either cuff links, a hand mirror or a key chain. Continental's U.S. transcontinental first-class passengers have received fragrances by Prada and Ghirardelli chocolates. Fliers in United's U.S transcontinental and U.S.-Japan premium classes have been treated to bags containing at least 1,000 dollars' worth of goodies, including Elizabeth Grant luxury toiletries and advance-reading copies of books like Digital Fortress by Dan Brown. "When [customers] hear that the bags will be given out on certain flights, they'll change their reservations...
With only the top four finishers at the New England qualifier advancing automatically to the national co-ed championships, competition was tight, and berths were at a premium. Squabbling over them were some of the nation’s best teams in a year in which no team was a clear favorite...
...force GM to spin off its lucrative financing unit, GMAC; that he will try to line up a murderers' row of billionaires and private equity firms for a hostile takeover; that he will make such a pest of himself that GM will buy him out for a premium, just so he'll buzz...
...this sounds--we're talking GM here, the world's largest automaker--Kerkorian practically wrote the how-to book on such tactics. In the late '70s he loaded up on shares of Columbia Pictures, then turned into such a litigious nightmare that Columbia bought his stake for a 50% premium, a settlement that Fay Vincent, then CEO of Columbia, called "greenmail" (a characterization disputed by a Kerkorian spokesman). In the '90s Kerkorian was at the center of a gear-grinding saga with Chrysler. After buying a big stake and standing by for a few years, he launched a hostile takeover...
...whose series of acquisitions brought sales to $4.1 billion), family-run Gallo has the industry's top research and marketing staff and has become legendary for seizing on consumer trends--whether they were jug wines in the '70s, Bartles & Jaymes wine coolers in the '80s or development of new premium wines like Gallo of Sonoma ($10 to $65 a bottle) in the '90s. Since 1996, Gallo has quietly launched foreign ventures, most notably Black Swan, produced with Australia's Brian McGuigan winery. The brand sold 1.2 million cases last year, second in Aussie wines only to Casella Wines' Yellow Tail...