Word: premiums
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...land and took a second job as a car salesman. "It was slow death," he recalls. "I couldn't offer my kids a life in ranching." But today, together with a handful of other California cattlemen, he sells his certified American beef to specialty grocers and restaurants at a premium. Says Wood, scattering jackrabbits as he steers his pickup past neatly fenced meadows: "Now I feel more confident of the future...
...into a controversial war that has so far cost 877 American lives, Bush remains popular among significant segments of the electorate. His sense of right and wrong, his determination that the U.S. must take the fight to its enemies, all resonate with Americans who place a premium on the defense of their nation's vital interests. Iraq - the choice to go to war there and the way the country's reconstruction has been handled - will be a key issue in the election. In one sense, this is not surprising. Iraq has been more difficult and more bloody than anyone...
...octopus; back from Spidey I, Peter's spunky, sweet-spirited aunt (the divine Rosemary Harris); and the meanest newspaper managing editor in movie history (J.K. Simmons). Occasionally, a street singer shows up to croak awful ballads about Spidey's exploits, and poor Auntie can't even get a toaster premium, much less a desperately needed loan, from her bank...
...possessions. "You have to be gentle enough to listen to someone's story about their grandmother's Spode but strong enough to ask, 'so which is your favorite china? let's take that one.'" Clients who presort save on hourly rates, says Warren. Clutter bugs end up paying a premium as they sit in a comfortable chair and discuss the fate of each item with a sorter...
...father came down with Lou Gehrig's disease. In the midst of negotiations to sell the business, "something came over me," says Perez-Carillo. He persuaded his father to decline the offer and turn the business over to him. Ernesto Sr. died in 1980. El Credito's focus on premium lines paid off in the early '90s, gaining the company notice during the cigar boom. An article in Cigar Aficionado magazine sparked a flood of orders, causing a six-month backlog. Bill Cosby, Sharon Stone and Arnold Schwarzenegger became loyal clients, says Perez-Carillo...