Word: prensa
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...roof of the imposing La Prensa building in Buenos Aires' wide Avenida de Mayo is a large siren. Its piercing screech, audible for miles, heralds the break of hot news. Long ago a city ordinance was passed forbidding use of the siren and the publishers rarely sound it nowadays. But when some world-shaking event takes place, La Prensa's horn shrills and a Prensa office boy trots downtown to pay the fine before its echo has died away...
Last week the fingers of La Prensa's acting publisher, Dr. Alberto Gainza Paz, itched to push the siren button. There was much to celebrate. Not only was it Nueve de Julio, Argentina's Independence Day, but potent old La Prensa was formally inaugurating a new $3,000,000 printing plant, finest in South America. Its holiday edition ran to 725,000 copies- 150,000 more than its previous record...
...driven by 56 motors, is fed by 63 rolls of newsprint and two six-ton tanks of ink. A normal edition of 250,000 copies (400,000 Sunday) is spewed out in considerably less than an hour. Since Buenos Aires is so far from the Canadian pulp market, La Prensa keeps on hand up to 7,500 tons of newsprint, enough to supply its needs for three months or, in emergency, to produce a smaller paper for a year...
Completion of the new plant marked the almost complete retirement of La Prensa's publisher and principal owner, Don Ezequiel P. Paz. Son of the late Dr. José C. Paz, who turned out the first copy of La Prensa 65 years ago on a tiny hand press, Don Ezequiel started to work around the shop as a youngster in 1896, took full charge while still a young man. He devoted his life completely to his newspaper, spent nearly all his waking hours in his incredibly ornate office, denied himself to practically all callers except his editors. Past...
...Managua the newspaper Niicva Prensa, organ of the defeated Conservative Party, heaped special praise on Admiral Clark Howell Woodward, supervisor of the election. "Admiral Woodward returns to his country with a tranquil conscience" said Nueva Prensa, "sure of having maintained . . . the honor and impartiality of the United States...