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...Sensible Prentiss Brown would rather be a Mister than a Czar, and he believes the wheedle is better than the wallop. By last week he had made marked progress in converting OPA from a public-be-damned bureaucracy into a group of people who are trying to help the U.S. somehow live through...

Author: /time Magazine | Title: The New OPA | 3/22/1943 | See Source »

...conversion took shape thus: first, he began to streamline the sprawling agency (48,500 paid employes, 50,000 volunteers, eight regional offices, hundreds of state and district units). Next, he sought to win friends with a new policy of friendliness. Over each of his plan's two phases Prentiss Brown set a deputy...

Author: /time Magazine | Title: The New OPA | 3/22/1943 | See Source »

...start the process, Prentiss Brown ordered no further expansion of OPA per sonnel-except in the rationing division, where more clerks are needed for meat rationing...

Author: /time Magazine | Title: The New OPA | 3/22/1943 | See Source »

...John E. Hamm, Leon Henderson's cousin, who resigned as Senior Deputy Administrator. Next, C. David Ginsburg, once Leon Henderson's right hand, resigned as General Counsel. Deferred from military service at Leon Henderson's request, Lawyer Ginsburg, 30, sought an Army commission, as Congressmen fumed. Prentiss Brown moved shrewdly: he had already ordered no draft deferments for anyone on OPA's payroll...

Author: /time Magazine | Title: The New OPA | 3/22/1943 | See Source »

Salesman. Prentiss Brown's second major deputy is big, genial Lou Russel Maxon, who built up Maxon, Inc. of Detroit from a nickel-&-dime business into one of the foremost U.S. advertising agencies. He has the job of making the people love the price policy. Brown and Maxon went to work to humanize...

Author: /time Magazine | Title: The New OPA | 3/22/1943 | See Source »

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