Word: preppiedom
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When it's not thrown in mail center recycling bins, the J. Crew guide to undergraduate preppiedom can be found in student rooms--from the window sills of Winthrop to the futons of Pforzheimer. The Virginia-based clothier reports that about 10 percent of purchasers identify themselves as students...
When Socialite Lilly Pulitzer started selling flower-splattered print dresses in a Palm Beach, Fla., shop in 1962, her designs quickly caught the fancy of wealthy matrons from Bel Air, Calif., to Bar Harbor, Me. Pulitzer's trademark pink-and-green styles became the epitome of preppiedom and led to the opening of 33 boutiques across the country. But after nearly two decades of cachet, Pulitzer has fallen out of style and into the red. Last week her company, which had sales of more than $10 million a year in its heyday, filed for bankruptcy in order to receive...
Businessman Barry Gottlieb, 34, is the scourge of preppiedom. First he designed a belly-up alligator that poked fun at the celebrated reptile on Izod Lacoste shirts. Its name: the Croc O' Shirt. Unamused, Izod Lacoste sued, and Gottlieb's Mad Dog Productions (1983 sales: $300,000) agreed to withdraw its parody pullovers. Mad Dog is again on the run. The satire this time is Ralph Lauren's polo-player insignia. Gottlieb's Horse Shirt shows the rider being dragged behind the horse. Lauren sued, and Gottlieb has again promised to halt sales. Said he last...
...more neglected aspects of Preppiedom--generally ignored in favor of the more obvious signs such as indulgence in alcohol, snobbery, ritual sex and clothes of peculiar colors--is a reverence for achievement, particularly success that appears to come effortlessly. That is where the Kroks come in. Their performances seem to have two purposes; in order of importance, they are: 1. to show that they are having a good time, and 2. to display their singing talent. That the Kroks are indeed excellent singers comes almost as an afterthought; their primary message seems always to be, "This is what we like...
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