Word: preps
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Dates: during 2000-2009
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Lemann, a former Crimson president, studied the origins of test prep companies for his 1999 book The Big Test: The Secret History of the American Meritocracy...
...says firms like Kaplan and Princeton Review have come along way from their humble origins. Particularly in the last decade, he says, the test prep business has boomed...
...addition, Johnson says, the prosperous economy has meant both that more students are interested in higher education and can afford test prep courses...
...such a rarefied admissions environment, every possible edge counts, test prep companies argue...
...result is often an "arms race" mentality: as more and more applicants take commercial prep courses, the pressure on others to enroll in such courses mounts...