Word: presbyterian
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Satirist Stan Freberg was a pioneer in sneak-it-to-'em inspiration. Commissioned by the United Presbyterian Church in 1963, Freberg turned out a series of low-key but catchy radio ads. Franciscan Friars Karl Holtsnider and Emery Tang of Los Angeles used a similar approach on TV with a pilot Mother's Day spot in 1966: the camera simply panned across the faces of mothers of many races and nations. Now the Franciscans have a 20-man staff and a $150,000 annual budget, funded by 3,000 fellow friars and affiliated laymen...
...commercials seek to convey the idea that religion is something worth thinking about. Observes the Rev. Charles Brackbill Jr. of United Presbyterian's Division of Mass Media: "We are selling an option. What we're saying is, 'Consider God-consider God as an alternative.' " The churches are convinced that at least a few halfway believers are once again doing just that...
Married. Russell B. Long, 51, Democratic U.S. Senator from Louisiana since 1948, son of Huey ("Kingfish") Long; and Carolyn Bason, fortyish, a Capitol Hill secretary; he for the second time (his wife of 30 years divorced him last June); in a quiet Presbyterian ceremony in McLean...
...major development in religious education will be the ''cluster seminary," modeled on the successful Graduate Theological Union on "Holy Hill" in Berkeley. Founded only seven years ago, G.T.U. now includes nine seminaries and seven associated centers, including Episcopal, Baptist, Presbyterian, Lutheran and Unitarian institutions, and three theological schools of Roman Catholic religious orders: Jesuit, Dominican and Franciscan. The Boston Theological Institute has brought together six Roman Catholic and Protestant seminaries and a graduate department of theology in a similar union; other clusters are being formed in Rochester, N.Y.; Washington, D.C., New York City, Toronto and even Dubuque...
Northeast of Los Angeles, amid the rolling hills Presbyterian of Minister suburban Gary La Demarest, Canada, 43, speaks wryly of his mission. "In the '60s, we saw ourselves out there leading the army magnificently, but when we looked back, the army wasn't there." Now he soldiers quietly by employing his affluent congregation in the task of finding low-cost housing for less prosperous families. The congregation recruits bankers, mortgage lawyers and other professionals to help low-income families find and purchase FHA homes. The congregation commits itself to advise and assist such families for the life of the mortgage...