Word: preschoolers
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Dates: during 2000-2009
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Except for the researchers taking notes, a Nickelodeon focus group looks like story time at a preschool. In one recent New York City session, four 4- and 5-year-olds heard a story from a future episode of the cable network's hit show Go, Diego, Go!, in which a boy enlists a falcon to recover a magic flute. "The snake sings, 'Yuka, yuka, yik yik ...'" the storyteller reads. Kids giggle, observers scribble, and Nickelodeon finds another way into kids' imaginations--and their parents' wallets...
...Tyre, investigates what it is about males and education in America that causes us to start falling behind girls at such an alarming rate that the situation requires the copyrighted title of “The Boy Crisis.” While the article focuses primarily on boys from preschool through high school, it got me thinking about the academic differences that I see every day even at Harvard, and how my Y chromosome has destined me and many of my fellow males to a lifetime of sloppy handwriting, an inability to cut straight, and an addiction to video games...
...Even with all this training, I sometimes wonder why it’s impossible for me to stop. Being a constant nicknamers puts me up in the same league as George W. Bush (though I tend to go a little beyond the preschool mentality of “Turd Blossom” or “Pootie-poot”). Nicknaming is often looked down upon because it is always a power struggle. Even when done with affection, the nicknamer is saying that their choice for your name is better than the one you already have. Of course, it gets...
...feel bad for Berkner. It's cool to play preschool. Deborah Harry of Blondie has a Disney-label duet with Perry Farrell, who is better known for his not-so-Disney work with the bands Jane's Addiction and Porno for Pyros. Dan Zanes, former front man of the Del Fuegos, now makes albums with little gold PARENTS' CHOICE AWARD stickers on the covers. They Might Be Giants, whose adult tunes have titles like Your Racist Friend, now has an album about the alphabet. And with Jamarama, little ones even have their own Lollapalooza--a traveling music festival with sippy...
...kiddie festival is being promoted by partners like XM radio, which has a preschool music station, and Noggin, the commercial-free preschool spin-off of Nickelodeon that launched a music-video show last fall featuring Berkner, Milkshake and other Jamarama artists. (The bands say album sales have skyrocketed with the exposure.) "There's a national marketing and business engine behind adult music, but preschool music is more fractured," says Noggin's Angela Leaney. "The Sippy Cups are big in San Francisco. In Chicago it's Ralph's World. Someone needed to pull together a national business plan, take a deep...