Word: prescreenings
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...which was advertising Listerine mouthwash and Dentyne chewing gum, withdrew from Dallas, Charlie's Angels, Soap and Saturday Night Live. A company spokesman said that the change was due to "marketing considerations" and, in the case of Saturday Night Live, to the fact that the company could not prescreen a live program. Hurt then removed Warner-Lambert, the eighth largest television advertiser, with billings of $60 million in 1979, from the boycott list...
...usually toothless Code Review Board, composed of station and network executives, has concerned itself with little more than after-the-fact monitoring of occasional programs and commercials. Television can only be cleaned up, Pastore said, if the N.A.B. agrees to give the Code Authority real power-specifically to prescreen all network programs. Under Pastore's projected plan, Code Authority members could simply order deletions of "offensive" material from network programs before they went...