Word: presentism
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...community rallied behind them and encouraged them, and they were empowered. Unfortunately in the black community it seems that if you come out, you risk jeopardizing your career because we do not discuss sex or sexuality in our community. It's seen as taboo. The more masculine you present yourself, then we will love you, accept you, praise you. The more effeminate you are, we tend to shy away because we don't want to be seen with you, we don't want to be guilty by association. Even if [a person] is not gay, but because a friend...
That's a feature common to most drug ads: they leave you confused about the information. The FDA states that DTC commercials must present a "fair balance" of the benefits and side effects of a drug, but it's obvious most don't. Drug ads are, not surprisingly, meant to sell products, not scare consumers off, so they're notorious for careening quickly through the obligatory list of the medication's risks. Even Saturday Night Live has mocked this technique, with its own commercial for a fake birth control pill, Annuale - a spoof of a real drug ad for Seasonale...
...commonly understood by psychologists - and ad makers - that if a person is presented with a list of things, he or she is more likely to remember items at the beginning and at the end of the list than items just past the middle. For example, if you are asked to hear, then recall, a list of 10 foods, chances are best that you'll forget the sixth, seventh and eighth foods. So, while drug makers abide by the law and present important side effect information, it's no surprise that they nearly all follow the same format: putting benefit information...
...Ed’s stated missions is to tie what students learn in the classroom to their lives in the present...
...This focus on the present has met opposition from historians and classicists...