Word: preshow
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There were early stumbles. After President Bush's Monday ultimatum, MSNBC put up a deadline-countdown clock, as though it were the E! Oscars preshow. And when the first missiles hit, ABC's Peter Jennings was nowhere to be found, hustling onto the set shortly before Bush addressed the nation. As if to redeem itself, the network stayed with the story longer than its rivals. NBC got riveting reports from Baghdad from Arnett, on loan from MSNBC's National Geographic Explorer--he welcomed incoming fire like a bracing morning shower--but anchorman Tom Brokaw should save his sentimental streak...
...commercials on a third of U.S. movie screens, reports a 48% increase in prefilm-commercial sales over the past year. The ads, which run from 15 to 90 seconds, are the current darlings of the ad world, in part because they seem to sink in. A Nielsen study of preshow commercials revealed that viewer recall was an impressive 80%. "We're seeing more of it because it works," says Todd Siegel, senior vice president of sales and marketing for Screenvision, which places ads on some 14,000 screens in the U.S. "Advertisers are always trying to deliver a message...
...week he narrowed the field after assessing how the competitors performed in such challenges as lavish dinners, mud baths and trips to Hawaii. Like all high-stakes sporting events, the final episode last Thursday, in which Michel picked between the two remaining contestants, kicked off with a one-hour preshow--in this one, the 23 women thwarted in their quest to become Mrs. Michel reunited to offer their commentary and lay odds on which finalist would take home the championship ring. Michel, whose sincerity seemed as thin as his hair gel is thick, sent Trista Rehn, a dancer...
...chat room full of partisan psychos in love with the CAPS LOCK key. Watch a basketball game and you can log on to a website full of all the snooze-worthy stats that network producers get paid good money to slog through for you. Check out the Oscar preshow on E! network, and you can rate the stars' outfits online, the results updated in real-time on TV. There is even online-enhanced home shopping, so you can waste money rather than just time...
...average black person. Rock is not joking anymore. "It's sad that Jim Carrey can do things I'll never be able to do because of people like you," he says. "Part of me is never going to come out because of people's closed minds." Guess those preshow nerves can get to anyone...