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...What Presley and Parker didn't understand was the revolution Elvis had created. He had overthrown the empire of nice; now the outlaw was in. Later pop stars, like Bob Dylan, Mick Jagger, didn't sanitize themselves for the mass culture. They knew they were the mass culture, and they did films only as a lark. They had seen what indenture to the old Hollywood dream had done to Elvis: a bunch of B movies that betrayed his revolutionary promise, neutered the sneering sexuality of his early live performances. His top-of-the-charts ballads might have enlarged his audience...

Author: /time Magazine | Title: Elvis: The Last Romantic | 8/15/2007 | See Source »

...when one considers the marketing schemes in previous years). In addition to an eight-film collection of his early Paramount features, a six-pack of his later MGM movies, and a month of specials on TV Land, Elvis-mongers are offering a colorized silver dollar, "the Elvis Presley 30th Anniversary Silver Eagle 2007," yours for only $39.95;, and an Elvis edition of Reese's Peanut Butter Cups with "a specially formulated peanut butter and banana crème flavor." Presley-philes in a higher income bracket - Jay Leno's - will want one of the 30 Harley-Davidson bikes built...

Author: /time Magazine | Title: Elvis: The Last Romantic | 8/15/2007 | See Source »

...intimacy to pop music. Sinatra, whose bobbysoxer fans squealed as ecstatically in World War II as Elvis' would in the Cold War days, added a knowing sexuality to his exquisite reading of a lyric. His voice knew all the angles to any emotion. Sinatra was the citywise predecessor to Presley's Southern teen, hotrodding to the cathouse for the promise of dirty...

Author: /time Magazine | Title: Elvis: The Last Romantic | 8/15/2007 | See Source »

...When Presley gave up movies in the late 60s, and hit Vegas, he reverted to balladeer form: reprising his rock hits but concentrating on the passionate crooning of songs made famous by people like Crosby ("White Christmas") and Sinatra ("My Way"), finally outing himself as rock's first - maybe last - romantic. Sequins and strutting aside, Elvis had become the singers he grew up listening to. Only fatter...

Author: /time Magazine | Title: Elvis: The Last Romantic | 8/15/2007 | See Source »

...earlier version of this story referred incorrectly to Presley's age at the time of his death...

Author: /time Magazine | Title: Elvis: The Last Romantic | 8/15/2007 | See Source »

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