Word: presold
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Dates: during 1950-1959
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...begin with, Huston picked players who were not only presold to the public but pre-studied in their parts as well. Deborah Kerr played a nun in Black Narcissus ; Robert Mitchum has done no fewer than four tours of duty as a cinema serviceman. Under Huston's sharp eye, they both give good standard performances. Actress Kerr, whose makeup man went a bit too far with the cloistral pallor, sometimes looks as if she had cut her veins as well as her hair; but Actor Mitchum, even though as usual he does nothing but slob around the screen...
...that comes through his speakers is not living music; its impact is no longer assisted by the sight of performers struggling with abstractions, nor by the massed reaction of a concert-hall audience. What this will do to musical taste is not clear; some think it will freeze on presold "great" classics, others that it will incline to spectacular moderns. But the important thing is that people who used to take in a live concert about as rarely as they went to the dentist are now daily exposed to good music in all its detail...
...salesmen and buyers, stockholders are even more important. General Motors alone has almost 500,000 stockholders, thus a "presold" market for hundreds of thousands of cars. American Tobacco continuously urges its stockholders to "Buy American," hands out cartons of Luckies to its shareholders to pass on to their friends. Borden Corp. tested customer acceptance of its instant coffee and cheese products by first passing them around to stockholders. General Foods puts on fancy spreads of its foods at annual meetings, has a special order department so that stockholders can buy (at cost) $5 gift packages of its products to give...