Word: presold
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Dates: during 1960-1969
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...night last week 60 million Americans, according to the Arbitron Ratings, tuned in ABC to watch a nine-year-old movie. True, it was a movie of presold quality-The Bridge on the River Kwai-but there was no mistaking the meaning of it all: when it comes to television entertainment, movies are better than everything...
...course, much easier to follow old formulas, and in that pattern TV has increasingly turned to successful movies (often themselves derivative) as the basis of new series. That way the audience is already partially presold. Thus next season's fare will include series derived from Mister Roberts, Jean Kerr's Please Don't Eat the Daisies, The Wackiest Ship in the Army (all NBC), The Long, Hot Summer, Tammy and Gidget (ABC). Less taxing yet is to just show the movies themselves. NBC already shows two in prime time, ABC one, and all three shows are firm...
Dear Me, the Sky Is Falling, by Leonard Spigelgass. At a time when the immigrant mother is disappearing from real life, a blandly sentimental portrayal of her onstage is in such great nostalgic demand that Dear Me arrived on Broadway as a presold hit, with $400,000 in advance ticket sales and a golden barge train of 365 theater parties in tow. Its chief asset is Gertrude Berg, a supermom with a heart as big as her hutzpa...
...directed by Joshua Logan and produced by Leland Hayward. In tribute to the pulling power of those names, Mr. President has already sold nearly $2,000,000 worth of tickets and will probably run up an advance of $2,500,000, pushing Camelot ($3,000,000) as the most presold production of all time. More than 150 groups have anxiously signed up for "benefit" theater parties...