Word: presold
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Dates: during 1970-1979
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...technical level. The stunts often look real, and one of them, involving a helicopter, actually jolts us out of our seats. But scare movies are not just technology; to come alive, they must have spirit as well as profession alism. Jaws 2 is only a piece of presold merchandise, untouched by human hands. It spouts buckets and buckets of blood, yet remains, to the bitter end, completely bloodless...
...contrast to the mid-'60s, when most dome homes were funky, patched-up symbols of the counterculture, the average buyer is relatively well-to-do and well educated. Says Geodesic Structures' Peter Tobia: "The people we're getting today are the presold market that knows about Bucky Fuller. We're building a basically middle, upper-middle-class American housing unit that is a natural and intelligent alternative to expensive and inefficient housing...
...both Love Story and The Godfather, the studio was working with solidly presold properties, recent bestseller-list books with strong, clearly defined plots. (Love Story, of course, was a screenplay before it was a book. Evans talked Author Erich Segal into writing a novel from his original screenplay, and then spent $10,000-including cash doled out to studio employees to buy it in their local bookstores-to boost the book onto the bestseller lists. Only then did Paramount release the film...
...next step was the casting of Gatsby and the hiring of a director. Ideally, of course, the director and principal actors of a blockbuster should also be presold. But finding suitably lustrous names for Gatsby was far from easy...