Word: presold
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...chased girls while I cooked," Bernard remembers. This was no home- kitchen production with towels stuffed under the door to contain the pungent odor of the process. This was a major manufacturing operation disguised as a beach party, using black-market chemicals to produce 100 lbs. of crank, presold to a buyer in Grants Pass, Ore., for $15,000 a lb. Almost a million net, even before the powder hit the streets, sold by the gram for nearly the same price as cocaine. A lesser cook chortles, "Those people in Oregon are taking everything we can make, and they...
Talk about coals to Newcastle. By January, Lakewood Industries of Hibbing, Minn., plans to be exporting chopsticks to, of all places, Japan. The new company will produce the sticks from the area's abundant aspen trees. Projected first-year revenues: up to $8 million. Lakewood has presold its first five years of production to three Japanese restaurant suppliers, who have been unable to obtain enough sticks from Asian manufacturers. Japan's demand for the disposable chopsticks is nearly insatiable: 20 billion pairs a year...
...most rewarding thing in show business is to become a brand name, presold to audiences, like Agatha Christie or Neil Simon. Andrew Lloyd Webber may be headed toward that status as composer of such glossy, high-energy musicals as Jesus Christ Superstar, Evita, Cats and Starlight Express. Lloyd Webber has mastered the trick of seeming to juggle big ideas while actually asking little of his audience beyond a pleasant passing of time...
...loyal and extensive readership will stampede toward the author's work, even when, as is the case with the recent best-selling novel Thinner, it is offered under a pseudonym. Nothing whatever in Skeleton Crew, a collection of 22 stories written over the past 19 years, will disappoint his presold constituents...
...encouraging. Fledgling novelists tend to pour everything they know or have experienced into their first efforts. Replenishing bare cupboards is never easy, especially when new demands imposed by literary fame are added to the normal burdens of living and working. Then there is the problem of a presold audience, its expectations buoyed by an impressive debut. What, this group itches to know, can the sophomore writer do for an encore...