Word: presold
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...technical level. The stunts often look real, and one of them, involving a helicopter, actually jolts us out of our seats. But scare movies are not just technology; to come alive, they must have spirit as well as profession alism. Jaws 2 is only a piece of presold merchandise, untouched by human hands. It spouts buckets and buckets of blood, yet remains, to the bitter end, completely bloodless...
...contrast to the mid-'60s, when most dome homes were funky, patched-up symbols of the counterculture, the average buyer is relatively well-to-do and well educated. Says Geodesic Structures' Peter Tobia: "The people we're getting today are the presold market that knows about Bucky Fuller. We're building a basically middle, upper-middle-class American housing unit that is a natural and intelligent alternative to expensive and inefficient housing...
...both Love Story and The Godfather, the studio was working with solidly presold properties, recent bestseller-list books with strong, clearly defined plots. (Love Story, of course, was a screenplay before it was a book. Evans talked Author Erich Segal into writing a novel from his original screenplay, and then spent $10,000-including cash doled out to studio employees to buy it in their local bookstores-to boost the book onto the bestseller lists. Only then did Paramount release the film...
...next step was the casting of Gatsby and the hiring of a director. Ideally, of course, the director and principal actors of a blockbuster should also be presold. But finding suitably lustrous names for Gatsby was far from easy...
...night last week 60 million Americans, according to the Arbitron Ratings, tuned in ABC to watch a nine-year-old movie. True, it was a movie of presold quality-The Bridge on the River Kwai-but there was no mistaking the meaning of it all: when it comes to television entertainment, movies are better than everything...