Word: presold
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...course, much easier to follow old formulas, and in that pattern TV has increasingly turned to successful movies (often themselves derivative) as the basis of new series. That way the audience is already partially presold. Thus next season's fare will include series derived from Mister Roberts, Jean Kerr's Please Don't Eat the Daisies, The Wackiest Ship in the Army (all NBC), The Long, Hot Summer, Tammy and Gidget (ABC). Less taxing yet is to just show the movies themselves. NBC already shows two in prime time, ABC one, and all three shows are firm...
Dear Me, the Sky Is Falling, by Leonard Spigelgass. At a time when the immigrant mother is disappearing from real life, a blandly sentimental portrayal of her onstage is in such great nostalgic demand that Dear Me arrived on Broadway as a presold hit, with $400,000 in advance ticket sales and a golden barge train of 365 theater parties in tow. Its chief asset is Gertrude Berg, a supermom with a heart as big as her hutzpa...
...directed by Joshua Logan and produced by Leland Hayward. In tribute to the pulling power of those names, Mr. President has already sold nearly $2,000,000 worth of tickets and will probably run up an advance of $2,500,000, pushing Camelot ($3,000,000) as the most presold production of all time. More than 150 groups have anxiously signed up for "benefit" theater parties...
...begin with, Huston picked players who were not only presold to the public but pre-studied in their parts as well. Deborah Kerr played a nun in Black Narcissus ; Robert Mitchum has done no fewer than four tours of duty as a cinema serviceman. Under Huston's sharp eye, they both give good standard performances. Actress Kerr, whose makeup man went a bit too far with the cloistral pallor, sometimes looks as if she had cut her veins as well as her hair; but Actor Mitchum, even though as usual he does nothing but slob around the screen...
...that comes through his speakers is not living music; its impact is no longer assisted by the sight of performers struggling with abstractions, nor by the massed reaction of a concert-hall audience. What this will do to musical taste is not clear; some think it will freeze on presold "great" classics, others that it will incline to spectacular moderns. But the important thing is that people who used to take in a live concert about as rarely as they went to the dentist are now daily exposed to good music in all its detail...