Word: press
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Dates: during 1940-1949
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...request of a Czechoslovakian Foreign Office official, the portrait of Cardinal Mindszenty of Hungary (TIME, Feb. 14) was withdrawn. Its presence there, said the official, was "an unfriendly gesture to Czechoslovakia." This week U. S. Press Attache Joseph Kolarek had more to say about the gesture...
Word has come from E. Haldeman-Julius, of Girard, Kansas, publisher of the famed Little Blue Books, that TIME'S Press story on him in the Aug. 8 issue produced a fine response. "I must have heard from two thousand people by now," he said. "People wrote ordering books, sending in manuscripts, asking for racks full of books to sell. I heard from French Morocco, Brazil, and everyplace...
When a United Nations committee criticized the Haitian press last year as one of the worst trained in the hemisphere, President Dumarsais Estimé decided that it was high time for Haiti to start learning its journalistic ABCs. He summoned blonde, blue-eyed Edith Efron, 27, a graduate of the Columbia School of Journalism and an ex-newshen (the Lawton (Okla.) Constitution, the New York Times), and invited her to start a journalism course at the University of Haiti...
When five-year-old Janie Franz turned up in Philadelphia last week, a day after she had been kidnaped from Trenton, the Associated Press solemnly surveyed the geography of the case and told how her father took the good news: " 'I'd run all the way to Philadelphia to get her back,' he said." Added the literal-minded A.P.: "The two cities are 35 miles apart...
...Procter & Gamble, listened to a passage from the 45th psalm (". . . all thy garments smell of myrrh, and aloes, and cassia, out of the ivory palaces, whereby they made thee glad . . .") and coined the label "Ivory Soap." In 1890, Kodak launched one of the first relentlessly successful slogans: "You press the button-we do the rest." As other manufacturers ventured into advertising's strange new land, a blaze of new slogans followed: "The Beer That Made Milwaukee Famous," "Pink Pills for Pale People," "Do You Wear Pants?" Slogans temporarily gave way to jingles, alarming forerunners of the singing commercial. Illustrations...