Word: press
(lookup in dictionary)
(lookup stats)
Dates: during 1950-1959
Sort By: most recent first
(reverse)
...Fourteenth of July probably demonstrated more clearly than anything how hollow grandeur really is. It might have been the biggest ever, but the consensus in the press the morning after was that is had been the biggest flop. The only thing the festivities lacked was spontaneity. On the domestic front, the regime was looking for a vote of confidence; all it got was a public ready and willing to have a politically neutral good time. On the international front, in a scene reminiscent of Moscow May Days, the French paraded through the Concorde all their newest and finest military equipment...
Before the Legionnaires left town, the Star recorded their activities in dozens of color pictures. This is more color than most newspapers use, but they use plenty. The increase in run-of-press color, i.e., in regular press runs as opposed to specially preprinted color, is a major development in U.S. journalism. Moving westward, its importance grows almost in geographical proportion: in the East, 52% of newspaper readers get multicolor dailies; in the Midwest, 87%, and in the Far West...
Rainbow's Reach. Color in daily journalism is not new. The Milwaukee Journal first used run-of-press color in 1891. But such color remained a prohibitively expensive rarity until after World War II, when technical improvements in the process brought costs down to a level that newspapers-and newspaper advertisers-could afford...
Since then, the spread of color has been swift. The Milwaukee Journal, which ran only 346,867 lines of run-of-press color ads in 1946, carried 2,400,344 last year. The number of U.S. dailies using run-of-press color has increased 25% since 1956. Color now appears in more than 800 U.S. dailies. Even small-circulation papers are taking on hue: last year only four papers outranked the Midland, Texas Reporter-Telegram (circ. 17,650) in the use of color advertising...
...private borrowers are turning in increasing numbers to get their money. The Treasury has thus sopped up billions-and within a year forced up the rates on short-term loans to nearly double their previous level (see chart). "The Secretary of the Treasury doesn't want a printing press [for money] in his office," says Alexander, "but the practical effect of the rate ceiling may be to put one there...