Word: press
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Dates: during 1950-1959
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Publisher Lottinville, onetime Rhodes scholar, speaks with authority. For 20 years, he has run his bustling, 40-man shop in the shadow of an oil derrick. Yet Oklahoma is known for more than oil. Over the years, its topflight press has published 426 books, ranging from the influential Plowman's Folly (340,000 copies sold) to last week's Athens in the Age of Pericles, the first of an intriguing series on great cities. Oklahoma's recent music books make it better known in Milan and Bonn than many a famed name on Manhattan's publishers...
...small in big business terms, but it is significant in terms of growth and the new directions the presses are taking. Starting with the first U.S. press at Cornell in 1869, university publishers long concerned themselves solely with faculty books too abstruse or too specialized for commercial publishers. For years, they plodded along producing the dusty and dull, expanded only when the "publish or perish" dictum started influencing a scholar's status. Even then, the growth was slow...
...benefited more than U.S. readers. At the Louisiana State University Press last week, able young (35) Director Donald R. Ellegood, who worked at Oklahoma under Savoie Lottinville, was busy culling a list of some 350 manuscripts that includes something for everyone: biographies of Confederate generals, an eyewitness account of the 18th century Haitian revolution, the secrets of modern hurricane forecasting. Other university presses are ready this fall with a list of impressive books that might never see print without university backing. Harvard University Press (over 100 titles last year) is bringing out the first of four volumes of John Adams...
...Something." Still he had to lick the biggest problem: winning approval from G.M.'s top management. In July of 1956, Ed Cole got a much freer rein to press the project: Chevy Boss Tom Keating moved up to head all G.M. passenger-car divisions, and Ed Cole replaced him as the Chevrolet general manager, became a G.M. vice president...
...first of October, although it thought it could keep some Chevy plants running to Nov. 1. Chrysler said it will start shutting down in November. Even Ford, which makes 40% of its steel at the integrated Rouge plant, expects to be hit by early December. This week at his press conference President Eisenhower said he was "getting sick and tired of the apparent impasse." Free collective bargaining, added Ike, "the logical recourse of a free people in settling industrial disputes, has apparently broken down." The President strongly suggested that the Administration would now step in if labor and management failed...