Word: press
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Dates: during 1950-1959
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Chosen by political insiders, the President of Mexico is a kind of surprise package that the electorate gets to know well only after he takes office. Last week, as Mexico City's avidly progovernment press marked the first anniversary in office of Adolfo LÓpez Mateos with editorials boasting of triumphs in every field, the President's own modesty and conservatism showed through. Just before climbing into a bus for a trip north to dedicate some typically modest public works (one road and one school) in Querétaro State, LÓpez Mateos declared simply...
Making the advance arrangements for press coverage of the eleven-country, 19-day good-will tour on which President Eisenhower left last week, Presidential Press Secretary James Hagerty was acutely conscious of the press's tendency, when gathered in more than platoon strength, to get out of control. On Soviet Premier Nikita Khrushchev's visit to the U.S. last September, some 300 correspondents and cameramen, eagerly vying for the same story, several times turned the tour into a journalistic wreck (TIME, Oct. 5). Jim Hagerty was determined that there would be no such sideshow...
...announced blandly, the White House would accredit all comers, but only one man from each news medium (the wire services and TV networks were allowed two reporters and two photographers each) would be put aboard Pan American's jet-powered Boeing 707 chartered for the press. The cost for transportation and hotels would be $4,000 per traveler, and a letter of application would be considered a contract for that amount. After this announcement, applications dwindled magically to 83 men and one woman, Elaine Shepard of Prentice-Hall (school books, trade publications), as nonworking applicants who were just going...
Assignments by Lot. That unavoidable but unpopular concomitant of any press tour, the reporter's pool (one man covering for the group), was settled by lot. The lucky pool men would fly in the presidential plane on a rotating basis, one reporter and one cameraman for each leg of the tour, others to follow the President on the ground wherever all 84 could not go. Hagerty considerately arranged for the press plane to get pool copy quickly: by radio from Eisenhower's plane or, in the event of poor radio reception, handed around, freshly mimeographed aloft...
...recent months, a flood of criticism has rolled down on the television industry for the way it runs its business, and all of it has been fully reported by the nation's daily and periodical press. Last week, at a luncheon for the Magazine Publishers Association in Manhattan's Hotel Pierre, Leo Burnett, 68, bustling Chicago advertising-agency head (Leo Burnett Co., Inc., $102 million in annual billings), stepped up and threw some rocks in another direction: right at his listeners...