Word: press
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Dates: during 1950-1959
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...from 56 nations that swarmed through Geneva last week. But the Russians cared not a bit. Long on record as thinking the Big Four foreign ministers' conference a time-wasting prelude to the summit, the Russian government was out to shape the news, not report it. And Soviet press pitchmanship was an outstanding feature of the first conference week...
Soviet Foreign Minister Andrei Gromyko set the style, soon became a topic of conversation among newsmen surpassing both the friskings by Swiss police and the frisky Swiss barmaids at press headquarters in Geneva's "Batiment Electoral." Landing in Geneva, Gromyko made a pithy statement specifically prepared to make pithy headlines. After that, in his dealings with the press, Gromyko set out to prove himself an amiable man of peace, erase the image of the sullen spokesman who so often barked nyet at the U.N. Security Council. While the Western foreign ministers tended to duck out of range, Gromyko smilingly...
...Sided Story. To the newsman attempting to follow the briefings over the earphone sets provided by the Swiss in the press building, the foreign ministers' conference often seemed bewilderingly contradictory. On a typical night, after the foreign ministers had agreed to seat the East and West German delegations at separate tables (see FOREIGN NEWS), a correspondent switching from briefing to briefing would have heard...
...after day in his briefings, Soviet Press Officer Kharlamov repeated his claim that the East Germans had been made full participants-implying diplomatic recognition by the West. On both sides of the Iron Curtain some news outlets accepted the line. Cried Radio Warsaw: "Victory for the U.S.S.R." Cabled Correspondent Mamoru Kikuchi to the Japan Times: "East Germany has won de facto recognition." Such was the effect of the Communist pitch that at one point U.S. Secretary of State Christian Herter felt obliged to spell out the West's attitude toward the East German regime during a conference session, persuaded...
...credit, the biggest part of the world's press was not fooled by the Soviet sleight of hand, played the news from Geneva pretty much down the middle. And the Western foreign ministers were determined to catch up with the Russians in handling the press. By week's end, Britain's Lloyd, France's Couve de Murville, and Herter were becoming increasingly available to newsmen. Said one of the foreign ministers to a group of newsmen: "It is for you we are working here-you and public opinion...