Word: press
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Dates: during 1990-1999
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Although the shift towards more lucrative books has shored up the press' once-shaky financial foundations, Adams emphasizes that HUP is still focused on scholarly publishing...
...display room at the Harvard University Press (HUP) in the Holyoke Center Arcade, books range from The Kindness of Children, a new book by a former kindergarten teacher, to Postal Communication in China and its Modernization, 1860-1896, an older monograph tucked in the rear corner of the room...
Paul M. Adams, marketing director at HUP, estimates that the press prints twice the number of trade books today than it did when he started working...
Since 1972, HUP has been appealing to "a wider general readership beyond the academy, and establishing a trend that many other university presses were to follow some years later," the press writes on its Web site...
Gita Manaktala, promotion and publicity manager for MIT Press, says that trade books aren't the only financial lifesaver for university presses...