Word: pressler
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...RYAN PRESSLER MIGHT BE described as a techno-Hessian. Don't misunderstand. He likes contributing to what he considers "the technology that is revolutionizing how people access entertainment and media." And the organic goodies, such as his daily dose of Kagome juice, delivered by MobiTV's kitchen (stocked by the same people who do Google's food service), clicks with his interest in nature and biology. But Pressler is like a lot of thirtysomething tech vets who experienced the dotcom bust: reliable, flexible--and portable...
...Pressler says MobiTV has similar potential: to create a multimedia entertainment product "like TiVo minus the DVR." Pressler, 34, hits the age of the average employee on the nose and falls into the main demographic of MobiTV's subscribers. This "scary playful" company, he says, is riding on the talents and creativity of people just like him. That...
...credit, Pressler did rid the company of most of the $3.2 billion debt he had inherited by tightening inventory, closing underperforming stores and managing the supply chain more efficiently. And while Gap's stock still lags its competitors', the company's shares rose 66% on Pressler's watch. "Under his leadership, the company has meaningfully improved its operations, strengthened its balance sheet, greatly enhanced its online presence and improved our standing as a global corporate citizen," Robert Fisher, son of Gap's founders, told TIME in an e-mail...
...Pressler's penny-pinching may have turned off the Gap's core customers. Sweaters that were once 100% cotton or wool, for example, showed up in stores as acrylic blends, and people noticed. Banana Republic tried to woo the same high-end consumers as J. Crew but didn't go far enough in offering luxury fabrics, like cashmere, that those shoppers wanted. In 2005, while department stores couldn't sell enough $100-plus premium jeans, the Gap skipped denim and tried to push khakis. "Pressler went too far in focusing on costs at the expense of merchandising," says Christine Chen...
...advertising, too, veered off course. Signing up the rapper Common as a pitchman was a play for teen consumers, but analysts point out that it might have been better to forget that fickle demographic and win back folks who remember the Gap in its heyday. Meanwhile, Pressler missed his chance to remind people in their 20s and 30s how hip the Gap could be. (Remember the thrilling Jump & Jive khaki-campaign holiday spots?) Pressler launched two entirely new brands-- Forth & Towne, a midpriced line aimed at baby boomers, and Piperlime, an online shoe store--instead of working to make...