Word: prest
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Dates: during 1960-1969
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...Chino Sta-Prest...
...ownerships have proved that they can compete with and outdo the Goliaths by concentrating on specialty products. San Francisco's family-owned Levi Strauss & Co., the behemoth of blue jeans, has a new wrinkle-or, rather, an unwrinkle. It has just begun worldwide marketing of hot-selling "Sta-Prest" pants, which are treated with resin, then baked in 325° ovens until they have a permanent crease...