Word: pretax
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Dates: during 1970-1979
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...average of 31 million people over the entire nighttime schedule, 3 million more than turn on CBS and 4 million more than look at NBC. Translated into dollars, a language TV folk feel even more comfortable speaking, each rating point in prime time is worth about $30 million in pretax profits over the course of the TV year. On the bottom line, it means, if the figures hold, that ABC will ring up about $72 million more than CBS this year, and $102 million more than...
...basic standard, which calls for companies to limit price rises over the next year to half a percentage point below their average annual rises in 1976-77. Still higher increases may be made by companies with special problems, like rapidly rising raw material costs, so long as their pretax profit margins do not go above the average for the best two of the past three years. The trouble is that more and more corporations intend to take this profit-margin approach, which is extremely difficult to monitor...
About a third of Revlon's sales come from its health-care business: drugs to control high blood pressure, antiacne soaps, diagnostic laboratories. Revson began diversifying into this field; Bergerac has pushed much further, mostly by acquisition. The products are related, he notes, and Revlon's pretax profit margins in health care (25.5%) are even higher than in beauty products...
That will take some doing. Anheuser, which had 23% of the market last year, outsold Miller, 36.6 million bbls. to 24.2 million bbls.; the St. Louis company rang up sales of $1.8 billion and pretax profits of nearly $170 million, both records. It has been willing to spend to match Miller in every segment of the market. Anheuser's Natural Light has overtaken Miller Lite in some markets, and Michelob has a wide lead in the battle with Lowenbrau...
Hurt by the drives of Miller and Anheuser, the sales of Milwaukee-based Schlitz slipped last year from 24.2 million bbls. to 22.1 million, and pretax profits plunged from nearly $97 million to $35 million. The Uihlein family (pronounced Ee-line), which controls 75% of the stock, is squabbling over methods to recoup. Chairman Daniel McKeithan Jr., an Uihlein in-law before his divorce in 1974, has brought in some outside executives and is seeking a new advertising agency to change the company's cheap-beer image. Schlitz is also thought by some to be for sale; merger talks...