Word: pretax
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There are also signs that profits in the current recovery have "peaked out" without getting as high as 1959's record quarter. The annual rate of pretax earnings rose to $51.4 billion in last year's final quarter−half a billion short of the all-time high. It has dropped since in successive quarters, first to $50.1 billion, then to $49.5 billion...
...sparking the government's drive to help hundreds of small growers replant with high-yield trees. Last year Sir John's trees produced up to 1,000 Ibs. of rubber per acre (v. 400 Ibs. for older varieties) and brought Guthrie a $10.4 million pretax profit on sales of $31 million...
...about what it did when Woodrow Wilson was President. All Hershey makes is chocolate bars, kisses, syrups, powders-and money. Because the great American sweet tooth seems unaffected by economic headaches, Hershey is apparently recession-proof. Last year it increased sales 4% to $177 million and rang up whopping pretax profits of $41 million. Three weeks ago, when Hershey unwrapped plans for a 5-for-1 stock split, its shares jumped 14 points to 196 in a single day's trading; last week, even after profit taking by speculators, they were still selling...
...rigidly limited: besides hamburgers and milk shakes, McDonald drive-ins offer only French fried potatoes (10?) and soft drinks (10? and 15?). But on this limited bill of fare, they expect to ring up sales of $60 million this year, enough to give McDonald's Corp. estimated pretax profits of more than $4,000,000. More McDonald outlets are popping up fast (new openings this week: Albuquerque, Atlanta, and Durham...
Frank Patton, 41, quit his industrial-equipment sales job four years ago to take the Rockford franchise. His business has increased 10% to 20% every year, last year grossed $210,000 and nearly $40,000 in pretax profits. Among other McDonald licensees are an ex-research chemist, a former Waldorf-Astoria cook, a Chicago detective, and the onetime head of research at Kraft Foods (which supplies a special cheddar for McDonald's 19? cheeseburger...