Word: preteen
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...consider cell phones as vital as air, kids under 13 have remained largely unfettered. That may be changing. The Walt Disney Internet Group announced in early July that it is teaming up with Sprint to develop a line of mobile phones, due out next year, aimed squarely at preteen children. Meanwhile, the market is already filling up. In March, Firefly Mobile debuted a model designed for the lunch-box set. Later this summer, a company called Wherify will debut its Wherifone, and in September, Enfora will introduce its version, the TicTalk...
...chasing other kids in impromptu games of catch, accompanying their parents to polling booths, decked out in their newest clothes. "It's a big day, and I wanted my girls to experience it," said Amina Hussein, a Baghdad housewife, as she and her husband tried to subdue three giggling preteen daughters at a voting booth in the downtown Karrada district. "When they are older, God willing, they will vote in many elections. But this is the one they will never forget...
...That frustrating fog of half-knowledge and misunderstanding?punctured by the rare moment of glorious comprehension?is the space Carey has set out to explore in Wrong About Japan. It's not a journey he expected to take. His 12-year-old son Charley, the kind of introverted preteen who would never deign to express interest in anything, gets hooked on anim?, manga and all things cool that are Japanese. Charley's excitement is enough to inspire his father, and soon the middle-aged literary novelist is parsing the finer points of Akira and Astro Boy. Carey is intrigued enough...
...newest and most surprising at-risk population, however, is the kids, a group in which hypertension, until recently, could not even be uniformly diagnosed. Optimum blood pressure changes with age and body size, and what's right for an adult is wrong for a preteen, to say nothing of a baby. A 2-year-old girl in the 50th percentile for height may have an average blood pressure of just 88/45. That same girl at age 10 should be up to 102/60, still far below the traditional adult benchmark of 120/80. The NHLBI now recommends making blood-pressure readings...
...write about tweening. What is it? Tweening is the marketing of sexually revealing clothing to kids, along with teen music, makeup to girls, more violent toys to younger boys and so forth. A tween is what years ago used to be called a preteen. Some marketers have even stretched the concept of tween down to 6-year-olds...