Word: pretelecast
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...when a big network mini-series could mobilize the country around its TV sets night after night seem to have vanished. Though none of this season's mini-series were outright bombs, all fell short of smash ratings. Despite A.D.'s stars (James Mason, Ava Gardner), spectacle and heavy pretelecast promotion, it attracted only 19.2% of the nation's TV viewers. That is above average but no larger than the audience for a typical episode of Magnum, P.I. The most popular three-parter of the season, ABC's Hollywood Wives, drew an unspectacular 22.8 rating, much lower than the blockbuster...
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