Word: pretendersâ
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...social or economic stress, lipstick sales spike. People may spend less on frivolous items and shop more judiciously, but when they do shop, they will demand more of the experience and of luxury. For that reason, tough economic times are often the most creative. The picky consumer forces the pretenders???those who do not really believe in their craft or who don't have anything to say with their product?to fall by the wayside, making authenticity the priority...
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