Word: pretenders
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...Pretend you’re a ratings company. Your main problem? Determining how many people are listening to a radio station in any given geographic area. This used to be done the old fashioned way, with paper diaries. Arbitron, the dominant ratings-determining company, passes out between one and four thousand paper surveys in a given market. People then judge the stations they’ve listened to recently, send their surveys back to Arbitron, and let them compile the data to send to radio stations. Stations then shell out a meager $40,000 for the complete results...
...rainy or snowy afternoon, you can also hire a caleche (a horse-drawn carriage, which costs about $26 for 30 min.), snuggle up under a giant fur and watch the scenery of this trading town on the banks of St. Lawrence go by. It's not hard to pretend you're still in the 18th century...
...just doesn’t sound like a good enough excuse for not moving to New York with the rest of the world.It’s a product of our collective egotism that, by the end of our time at Harvard, all we really ever want is to pretend to start hating the Red Sox. We’ve been trained to be king of the hill and taught that we can’t be top of the heap if we don’t live within easy reach of Penn Station. Harvard’s worldly education...
Even Trucost doesn't pretend this is the only formula, and the market for carbon accounting will likely explode once companies realize they have no choice but to embrace openness. That will happen only when investors vote with their money, not just their mouths. The market forces that helped make the mess may then play a big part in cleaning...
...granular. They don't need to see any classified information to play their natural roles in a simulation like this. Reporters could act like reporters - which means they only get what officials give them. In fact, the TOPOFF includes reporters already, but they are government employees who only pretend they work for the media. They go to "press conferences" and ask officials for comment, and the whole show is even televised - on what is called VNN (a Virtual News Network). Why can't real reporters play that role? And while we're at it, why can't regular residents from...