Word: pretesting
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Dates: during 1970-1979
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...tube. By pressing a button, Joe or Jane Columbus can quiz a politician, or turn electronic thumbs down or up on a local amateur talent program, à la Gong Show. QUBE supplies specialized programs for doctors and lawyers; the local newspaper asks viewers to evaluate its features; advertisers pretest commercials for audience reaction. Columbus' multifaceted QUBE also comparison-shops the local supermarkets and makes it possible to book a table at an Oriental restaurant and order the meal in advance. Oh, Brave New World! Hail, Columbus...
...Vietnam Moratorium in October was the first indication of a change in Faculty attitude. After a strong stand against ROTC in the Spring, students expected the Faculty to over-whelmingly endorse the single day of symbolic pretest this Fall. This was a moderate issue, and surely the liberals, who had been holding sway over the Faculty decisions would solidly support it, they believed...