Word: preticket
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...price stamped on the original carton as proof of a huge bargain. One lawnmower manufacturer advertised last spring in a trade publication that his power mowers, which he priced in ads at $154.95, could be sold at $74.95-and the retailer would make the usual profit. A watchmaker preticketed a lady's wristwatch at $200, a Detroit store sold the watch for $17.00. A blanket manufacturer offered retailers $24.95-list blankets that a retailer sold at $14.95; comparative shopping showed that they were not worth $10.00. One major mattress maker now gives his retailers a choice of three different...
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