Word: preventing
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Dates: during 1970-1979
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...antitrust laws. The case highlighted a sudden new interest by the five-member commission in medicine and advertising: in other late-December actions, the FTC moved to bring about wider advertising of low-priced eyeglasses and to force Warner-Lambert Co. to tell consumers that Listerine mouthwash does not prevent colds or sore throats...
...three moves, the most important is the one against the A.M.A. It is really an opening salvo by the FTC against no-advertising rules by lawyers, architects, veterinarians and other professionals besides doctors. The commission's argument is that these codes of ethics prevent the consumer from learning about the type and cost of available services. That in turn lessens competition and tends to fix prices illegally, the FTC contends...
...Ever since 1921, Warner-Lambert has advertised that Listerine would help to prevent colds and sore throats or at least ease their symptoms. Those claims are misleading, the FTC decided, citing scientific testimony that Listerine has "no efficacy" in either preventing or helping to cure sore throats and colds (some experts said that warm water would do as well). So the FTC ordered Warner-Lambert not only to stop making the claims but to include a statement in the next $10.2 million worth of Listerine ads-about one year's budget-that "contrary to prior advertising, Listerine will...
...United Brands' case highlights the accelerating pace of antitrust action in Europe. Though empowered by the EEC's founding Treaty of Rome to prevent "distortion or restriction of competition," the Brussels-based Competition Department at first did little to break up Europe's traditionally cozy relationships between competitors. But since Luxembourg Diplomat Albert Borschette took over as antitrust chief in 1970, the EEC has become far more aggressive. Says Borschette: "I think it would be better for us to have three or four medium-sized companies in real competition [in each major market] than to have...
...proposed legislation would also prevent states from setting minimum premium rates. This might encourage property and liability insurers to experiment with "mass-merchandising" techniques-selling policies by mail, for example, with no agents involved-and also with writing group policies, as life and health insurers commonly do. At present, property and liability insurers have no incentive to try these strategies; they are in effect forbidden by some state authorities to pass to consumers the savings in costs that might result...