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...gave Morrow a chance to leave the routines of New York City behind and drift in the expanses of Kenya's plains and mountains, sampling "their freedom and magic spaciousness." Leifer had wanted to return to Kenya since 1984, when he snapped a runner there for TIME's picture preview of Olympic athletes. "Most of my assignments are somewhat predictable," says Leifer. "With animals, you never know...
...shrewd marketing methods Mancuso had championed at Paramount even before he took over as chairman. Top Gun was originally scheduled to open in late May, at the same time as Warner's Sylvester Stallone shoot-'em-up Cobra and MGM's horror flick Poltergeist II. Mancuso instead elected to preview the Paramount entry a week early, then expand its showing in the beginning of June. By bracketing the competition, explains Barry London, Paramount's new distribution and marketing chief, "we got the film established in the marketplace." In the same vein, Mancuso decided to release Star Trek IV at Thanksgiving...
...climbing back to the top, Paramount has made more use than other studios of extra postproduction filming and so-called research screening: assessing the opinions of preview audiences to fine-tune movies for consumer appeal. Early audience reaction persuaded the studio to beef up the love interest in Top Gun and rework completely the ending of Pretty in Pink. In the past, extensive additional film work was regarded as a "stigma," says a former Paramount executive. "But Paramount has done it consistently on almost every movie this year, with the exception of Star Trek...
...March, 1985, I went to Duluth to cover the men's hockey team's quarterfinal series with the University of Minnesota. One of my preview pieces was a column about the Bulldog mania then infesting Duluth. Some of the comments about Duluth were harsh...
Consecutive fast-break lay-ups by Neil Phillips and Mike Geilen--the latter coming off a perfectly timed, behind-the-back pass from Co-Captain Arne Duncan--gave the cagers an early 16-7 advantage. But that was only a preview of what Harvard (now 2-3 on the year) had to offer...