Word: previewers
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Oldtime Cinemactress Janet Gaynor (Seventh Heaven, 1927) and Designer-Husband Gilbert Adrian arrived home safe & sound after a six-week safari through Darkest Africa, just in time to catch a breathless Vogue preview of their trip: "Apart from several happy forays into Abercrombie & Fitch's Dr. Livingstone department, neither of the Adrians had had any experience as explorers. Their plans, not to shoot, but, rather, to admire the animals ('an enormous love of animals is our principal motive') modified the equipment situation somewhat . . . There would be a few days in Nairobi where dinner dress would be needed...
...Shooting began at Boreham Wood on Nov. 8 ... ended on Feb. 4, and on the 11th Director Victor Saville, together with Frank Clark, his English cutter, brought a rough cut of the picture to Hollywood, where we are presently engaged in preparing for its first sneak preview. Once . . . previewed and edited ... and the final musical score added . . . Conspirator will then be finished and ready for the world markets...
...From TIME review to Hollywood preview it will have taken just under a year, and TIME along with us can await with interest the verdict on its own appraisal of the original material...
...vaudeville routines offered by the Hooperating leaders (Milton Berle, Arthur Godfrey, Ed Sullivan). "TV eats up material so fast," he reasoned, "that the only dependable source is the day-to-day flow of news." Mixing the techniques of newsreel, theater and movies, McCrary developed an ambitious show called Preview, a "magazine of the air," which Philip Morris sponsored. Last month, Preview went...
...weeks that followed, Preview steadied down into a sense-making 30 minutes, with the emphasis switched from news to guest stars. Last week, Preview took an editorial look at the phrasemaking of Winston Churchill. Then it turned quickly to such eye-catching items as the Katherine Dunham dancers, Singer Eugenie Baird, Cinemactor Kirk Douglas. It was a crisp, entertaining, fast-paced show, and its climbing Hooperating put it right up in the first ten. But it was no longer a news-reporting "magazine of the air." More & more, McCrary's Preview was beginning to look like that...