Word: previewers
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...night of Nov. 29, Warner Bros. transformed more than 500 American theaters into secure compounds for a sneak preview of The Last Samurai. The $140 million Tom Cruise vehicle, designed to transport the star from the screen to the Oscar podium, was filmed on location in New Zealand and Japan with a cast of 750. All the hype, along with the adolescent story line--samurai fight against the Japanese army!--guaranteed the film to be of interest to pirates. And in the age of faster Internet connections, protecting a movie has become like guarding very expensive air. So to prevent...
...weekend of the sneak preview, Brandon got hourly updates from the studio's Internet-monitoring firm, hoping not to hear that Samurai had been scattered across the globe. The off-site security firm (which requested that it not be named) scanned file-trading networks 24 hours a day. It can fire off letters warning Internet service providers about misbehaving users, but its main weapon is the decoy file, which it dispatched by the tens of thousands. Downloaders spent hours pulling down the bait, only to find a mess of ones and zeros. Bored wannabe pirates added to the mass distraction...
...Monday after the film's sneak preview, no pirate copies had surfaced. "It was a pretty amazing feat," Brandon says now, as if describing a matter of national security. "The movie very easily could have been compromised...
Next, check out some independent sites on the Web that let you browse and preview tones before you buy. Zingy.com has more than 3,000, ranging from the ever popular burps to a peppy rendition of dancehall star Elephant Man's Pon de River, Pon De Bank, for $1.99 each or five for $4.99. Once you pay for the song, Zingy sends it wirelessly to your phone. Other sites worth checking out include ringtonejukebox.com midi ringtones.com and mobile craze.com Sound quality varies from tone to tone, so be sure to preview the clips before...
...social vice-chair. Under her tenure, the committee initiated Dollar Movie Nights, which have featured such films as The Pirates of the Caribbean and Finding Nemo. Now, she wants to bring to campus movies that haven’t even been released yet, like MIT’s sneak preview nights...