Word: previewing
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Dates: during 1950-1959
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...kind of TV program that no sponsor could possibly afford: the high-priced talent ranged from Board Chairman Robert Sarnoff (delivery somewhat stiff) to Broad Comic Milton Berle (delivery better than ever). Packed into a two-hour closed-circuit preview of the new season were all of NBC's top stars, presenting snippets from all of the network's evening programs. The audience: station personnel, admen and newsmen in 140 U.S. cities. Madison Avenue time buyers, the cold-eyed crew whom Bob Hope greeted as "the grey flannel Mafia," seemed satisfied at show's end that their...
...sound of western gunfire, the brassy clangor of variety shows, a hint of "adult" comedy. All the old standbys were there-Dinah Shore, Tennessee Ernie Ford, Perry Como. The newest TV face turned out to be one of the oldest in show business: Ed Wynn, 71. In the preview, at least, he was involved in an embarrassingly corny act, plugging his own forthcoming dramatic series alongside a stripper, each of whose removable scanties carried an announcement for some NBC attraction...
...quipped. "You know what a spectacular is. That's a word invented by a network vice president meaning 'Let's make the show longer and more expensive, and maybe they won't notice how lousy it is.' " To judge from last week's preview, NBC's new season will not be a spectacular...
...Drum Song. But there is one show in the works that simply cannot miss. Title: Moscow-Cheryomushki. Composer: Dmitry Shostakovich. Book: by Vladimir Mass and Mikhail Chervinsky, two reliable party-line pros. Opening is scheduled for December at Moscow's Operetta Theater, but insiders last week got a preview of the vehicle that is to brighten Russia's winter season...
...must have occurred many miles above the earth, and estimates put it as high as 100 miles. The AEC announced only: "the test detonation of a nuclear warhead missile." Speculation was that the warhead had been hurled aloft by the Army's Redstone missile, providing Hawaii with a preview of what the explosion will look like when an anti-missile attacks an invading missile...