Word: prewar
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Dates: during 1950-1959
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Organizer Ulbricht, it seemed, had saddled the cow. The more Moscow milked it, the more he tightened the cinch belts. There was a Two Year Plan, then a Five Year Plan. Steel production went up 500,000 tons above the prewar average for Eastern Junker Germany (to about 1,700,000 tons a year). Electric power output climbed 50% in two years. New hard-coal fields were opened, chemicals output went UP 30% and East Germany seemed on the way to becoming the most important industrial area in Europe after the Ruhr...
...cars, and sales started climbing. By 1939, Standard produced 50,000 cars a year. When World War II came, Standard switched to making airplanes, armored cars, etc. When the war ended, Sir John, unlike most British and American automakers, made a startling move: he scrapped Standard's entire prewar line. Believing the only way to compete in the postwar market at home and abroad was to concentrate quantity production on a single, low-priced car, Black put Standard to work on the Vanguard. (He also got the manufacturing rights to the famed Ferguson tractor in all markets except...
...sales to the same bloc from $397 million to only $1 million. By comparison, Britain last year sold $156 million worth of goods to these nations; Benelux sold $97 million, Italy $58 million, France $42 million. All the sales are about one-third or less in units of the prewar level...
Could they sell much more if all strategic restrictions were lifted? Switzerland, which gets no MSA assistance, is not affected by the embargoes. Yet its total Soviet-bloc trade last year was only $57 million, also only about a third of the prewar level...
Valletta, a self-made man whose constant traveling and shrewd bargaining make him Fiat's best salesman, quickly got things humming again. By last week, Fiat was turning out 500 cars a day, twice its prewar peak, and its huge iron & steel works, including the biggest cold-rolling mill on the Continent, had doubled its prewar capacity. Last year Fiat reported a $4,000,000 net on $320 million sales...