Word: prewar
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...allocating costs of power at dams. This will boost power costs. But the biggest reason for a rise in rates is the fact that power costs of dams now coming into use will reflect the high postwar construction costs of $300 per kw. of installed capacity v. $100 prewar. Despite the protests of public-power men, the partnership program has already won favor among the potential partners. In California, local irrigation districts are ready to finance $44 million of the Tri-Dam project on the Stanislaus River. The city of Eugene, Ore. is willing to pay for power facilities...
...small factory outside Pavia, his 120 craftsmen carefully hand-machined each part, painstakingly fitted the parts together. Even by these old-fashioned methods, Necchi was turning out 60,000 machines a year in prewar days. World War II cut production to 60 machines a day and cost the company 400 million lire ($4,000,000) in war damages. But at war's end, Necchi executives dug out a stock of sewing machines they had hidden from the Germans, and with them, went after the export market...
Contested every four years, the Rimet Cup in prewar years used to travel between Latin America and Italy. In 1950 Brazil got into the finals but lost out to Uruguay. Brazil promptly went into a week of mourning. This year the Brazilians were out to cop the cup. The team they had to beat: the lithe and husky Hungarians, 1952 Olympic champions and the hottest team out of Budapest since the Gabor sisters...
Actually, manufacturers and dealers must share the blame for the trouble. When the auto industry caught up with demand after World War II, neither side was prepared for the new kind of market. Dealers hated to go back to the old, hard selling practices of prewar days, and manufacturers continued to pour out cars based on their economists' estimates of the market rather than on what the market actually would take...
...prewar days, production and sales stayed in balance, because a car was not usually made until a dealer ordered it. In the early postwar years, when factories could not meet demand, cars were allocated to dealers on a quota basis. Until a few months ago, a dealer still had to take his quota, whether or not he could sell all the cars, or face loss of his franchise. Automakers have belatedly realized that the quota system often forced a dealer to bootleg cars to stay in business, have now relaxed it. Manufacturers have also finally realized that the chief source...