Word: prewar
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...first time in almost ten years of war and austerity, the lights of London, including Piccadilly's advertising signs (see cut), were turned up to their prewar glory. Thousands of Londoners cheered, and moppets who had never seen the show murmured with delight. This was a happy prelude to an otherwise depressing week for Britain. In the House of Commons, Chancellor of the Exchequer Sir Stafford Cripps presented his 1949-50 budget. Under his severe guidance, Britain had sweated, toiled, and made a sensational recovery (TIME, March 28). Now, the nation felt, it was due for something more than...
International polo, the prewar sport of the breakneck rich, has nearly as many postwar problems as Lake Success. Taxes and war have all but killed the game in Britain, have certainly done it no good in the U.S. Only in Argentina, where more rated polo players (some 3,000) exist than in any other country in the world, is polo still clearly on the upgrade. For four years, Argentine polo's pride & joy has been a dashing outfit with a couple of Argentine Irishmen named Juan and Roberto Cavanagh riding...
...weird make-up and atom story were to celebrate April Fools' Day. Though the stunt was hoary, Pageant's 32-year-old Editor Harris Shevelson thought it had worked well enough for the Berliner Illustrirte Zeitung in prewar days to give the alien corn a try. For his nonsense section, Shevelson had even lifted one old'gag directly from the Zeitung: pictures of "man's first attempt to fly by his own lung power...
...everyone this side of the Iron Curtain was beckoning the tourists and reaching for the $500 million in Yankee dollars that the visitors would leave behind them. Everywhere, hotels were getting a sprucing-up, and red tape an unraveling (many countries- had abolished visas). If not yet back to prewar standards and costs, foreign travel was getting simple enough to be good fun again...
...wartime, when aged whisky was scarce, distillers stretched the supply by blending it. (i.e., mixing it with grain alcohol). They plugged blends so well-and straights were so hard to get-that now six bottles of blended whisky are sold for every one bottle of straight (compared with a prewar ratio of one-for-one). Distillers will have to do more than cut blend prices; they will have to lure drinkers back to straight whisky, probably by bringing bonded straight whisky prices (U.S. average: $6.90 a fifth) more in line with good blends (about...