Word: price
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Then came la crisis. Domínguez first began to feel the effects of the recession when she was unable to sell her apartment, despite lowering the price several times. That failure cramped her plans for the future a bit - last year she and Oscar decided to spend their summer vacation closer to home - but it wasn't until December that she felt its full fury. Right before Christmas, Citroën let go 3,000 workers - 90% of them below the age of 35 - and Domínguez was one of them. Since then, she's had to rely...
...IOUs come due on Oct. 2. Meanwhile, Bank of America, Wells Fargo and Chase agreed to accept the IOUs at face value through July 10. After that, recipients will have to go to check-cashing storefronts or credit unions, which will take them at a fraction of the full price...
Free: The Future of a Radical Price...
...cell phones to hawk monthly plans or embracing piracy to spark demand for merchandise. He also explains how charging even a penny can scramble consumer psychology and sketches a blueprint for competing with juggernauts, like Google, that have harnessed the force of a unique digit--"the hole where the price should be, the void at the till." The editor in chief of Wired magazine and best-selling author of The Long Tail, Anderson capitalizes Free into a concept whose meaning sometimes crumples under his sweeping pronouncements. By his calculation, however, a flawed book remains a savvy bet--not least because...
...shrinking budgets could mean that just as record numbers of students seek out a community college, earning a degree from one may be harder than ever. Says Melissa Roderick, a professor at the University of Chicago who studies school transitions: "This group of kids will pay a high economic price if we don't step up as a nation...