Word: price
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...does Acxiom figure who is a "likely spender"? First, it asks. Monthly surveys by BIG Research, a separate company, inquire about how people's shopping habits have shifted and how changes - like gas-price increases - might alter habits. Then Acxiom digs into it own database, one of the most formidable collections of consumer data in the world. (A Fortune magazine headline once read, "Never Heard of Acxiom? Chances Are It's Heard of You.") Acxiom tracks some 128 million households, compiling data on everything from credit-card transactions to newspaper subscriptions. Some 1,500 data fields go into the computer...
...highest mark since September and the longest streak of gains since July 2006. Daily rates for the largest Capesize ships, which typically carry iron ore, rose 6.8% on Wednesday to $93,197. Just five months ago, daily ship-rental rates were hovering just above $2,000, about the price of a great seat on opening day at the new Yankee Stadium...
Still, there is inevitably a global dimension to tracking bulk rates. "It's the price for moving raw materials, which sit at the beginning of the production chain," Penn explains. "We can say that the complete lockup of world trade we saw at the end of last year has eased considerably." Penn concludes that his index "is useful to look at, but it's not the holy grail...
...little demand. "To drive a Hummer, for rich people it fulfills a certain dream," says Yale Zhang, a Shanghai-based analyst with CSM Worldwide, an auto-industry consulting firm. "In China, it's a niche market for sure. It's too big; it consumes too much gasoline. The price is very high, and very few people can afford it." The H3, the most popular Hummer, averages 15 miles...
...SUVs that did sell well in China last year were only popular in sizes not much larger than ordinary sedans. That may influence the design of future Hummers. "I expect that after the deal, Hummer would be much better tailored to the Chinese market," says Liu. "If anything, its price might be much lower and more acceptable to the Chinese consumer...