Word: price
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...decrease in demand for workers and parts does have an upside for those still in the race. "The parts we buy are in some instances half-price from last year, so your $600,000 engine program may cost $300,000 this year," says Kalik. "Same engine, same everything - just tremendously less demand. Therefore the engine builders and chassis builders are hungry for the dollar, so they'll work for less...
...tracks are also discounting to spur foot traffic. At Daytona, the cost of backstretch seats was reduced from $95 to $55, the lowest price since 1995. Race organizers negotiated with local hotels to eliminate minimum-five-day stays. Organizers in Charlotte, N.C., have also persuaded the city's hotels to reduce rates for the two Sprint Cup races at Lowe's Motor Speedway (LMS). According to LMS president Marcus Smith, the track not only dropped prices in some sections but also refunded the difference to fans who had already purchased, an effort, he says, to show loyalty to the customers...
...course, discounts present their own dangers for all sports fighting the recession. Unless the price entices a sufficient amount of extra customers, you lose revenue. And those who do come to the track may expect a lower price in the future. So you risk alienating those fans when you try to boost the bottom line down the road. "It's a slippery slope," says David Carter, executive director of the Sports Business Institute at the University of Southern California. "If the consumer lowers the threshold, it's harder to get back to the true market price. It's a decent...
...Allston project has become a point of contention in recent months due to its hefty price tag and long-term nature, which some argue should make it subordinate to more immediate expenditures...
...Otherwise read. Not a very exciting new year celebration but tradition for me.") Or that McCaskill broke her diet on Saturday and had a chocolate mousse with raspberry sauce? Probably not, but if Americans really want an unvarnished look at their elected Representatives, perhaps such mundane details are the price of admission...