Word: priced
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Dates: during 1980-1989
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When Continental Airlines set off a round of deep discounts on Aug. 1, rival carriers hoped the price cutting would end by autumn. But last week Trans World Airlines launched the fiercest fare war in more than two years by slashing its lowest rates on round-trip fall tickets. A typical reduction would cut the cheapest Chicago-San Francisco fare from $323 to $198. The heavily restricted discounts apply to tickets purchased by Sept. 1 for U.S. flights from Sept. 9 to Dec. 15. Other airlines quickly matched the cut-rate fares. Eastern, struggling to return to the air despite...
...thin air. The Air Nike line of basketball shoes, which contain pockets of compressed gas in the soles to provide cushioning, became an instant hit two years ago when transparent plastic windows were added to show off the air cells. The most popular model is the Air Jordan (price: $110), named for Chicago Bulls superstar Michael Jordan, who receives an undisclosed royalty for each pair of shoes sold. This year Reebok is fighting back with its Energy Return System, found in its ERS Showtime model (price: $79). Its soles contain an arrangement of cylinders, made of a synthetic called Hytrel...
...metropolitan areas (including Chicago, Los Angeles and New Orleans) and a two-volume hotel survey covering the Eastern and Western states. Atlanta, St. Louis, Kansas City and the Pacific Northwest will soon have their own Zagats, identical in format (4 in. by 8 1/2 in., with burgundy covers) and price ($9.95). So will London, as Zagat goes international starting next year...
...they represent gastronomical democracy in action. The surveys are based on questionnaires filled in by frequent restaurantgoers, who include the likes of author-editor Michael Korda and TV chef Julia Child. They rate eateries on food quality, decor and service on a 0-to-30 scale, note the average price of a meal (including one drink and a tip) and offer a succinct judgment on the restaurant. The results, compiled by computer, are boiled down by Zagat and a team of editors into capsule ratings that can sting as well as sing. In the current New York guide, for example...
...nightmarish memories of World War I, when tens of thousands of men had been slaughtered in meaningless offensives over a few miles of trenches and barbed wire; and each time the threat of a new war had ended with another few months of nervous peace, bought at the price of another diplomatic victory for Hitler. Yet even now, with the Fuhrer's armies invading a nation that Britain and France were pledged to defend, it seemed hard to believe war was really at hand. Virginia Woolf's husband Leonard recalled that he was planting irises under an apple tree. "Suddenly...