Word: priced
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...time. As home values rose, he used his equity to buy the heavy machinery required for his business. He was pursuing the ideal of the self-made entrepreneur, but his ambition left him dangerously exposed when the housing market soured, because he owed nearly twice the original purchase price...
Almost from the get-go, however, Coartem's high $2.40-a-dose price tag was criticized by public-health officials and activists. Dr. Daniel Vasella, CEO of Novartis, says the company realized it was pointless to try to sell a medication to people who couldn't afford it. So in 2001 the company signed an agreement with the World Health Organization to bring the price down to $1 per dose, or just about the cost of making it. Then the drugmaker went one step further, slashing that price again, to 80 cents - in other words, taking a 20% loss. Meanwhile...
...successfully monitor the supply chain while still minimizing costs, and so far, no good solution has been found. Vasella recalls visiting a Catholic mission in a Tanzanian village recently and finding that the nuns there were still paying $1 per dose. "We have all the intermediaries marking up the price dramatically," he says. "We've heard reports of some charging as high as $8 a dose to get Coartem to remote areas...
...civilians were afraid to leave home, he says, and the fear of land mines kept many from digging. Now that a nationwide campaign to clear the mines is bearing fruit, looters are returning to sites that have been untouched for years, and are even discovering new ones. "Given the price land mines exact, you don't exactly want to promote them," muses Leslie. "But it is tempting to put up warnings just for preservation...
...total government takeover. But that isn't the standard banks are judged by. In a panic, markets for certain assets simply stop functioning, and relying on the market to determine the health of banks means succumbing to panic. Then again, relying on bank execs to price their assets is no good either. Treasury Secretary Tim Geithner hopes to get around this by jump-starting a market for troubled mortgage securities, but he hasn't outlined how he's going to do that. So for the moment, we're stuck with more judgment calls. And guesses...