Word: pricedness
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Just don't pull out the noisemakers quite yet. The segment of the market that's reviving is very narrow. In May, some 29% of sales were to first-time home buyers. The federal government's $8,000 first-time home buyer tax credit provided a lot of the boost...
The whole digital revolution just makes things more complicated. For example: How much should an e-book cost? Right now, Amazon prices most of its Kindle editions at $9.99, which is quite a bit less than the cost of your average hardcover book. "In the digital-books world, a number...
Acer CEO J.T. Wang chalks up the results to his company's willingness to adapt to unpleasant market realities. While competitors are trying to protect their profit margins by keeping prices of PCs stable, Acer, recognizing that consumers have less to spend nowadays, has been pushing low-cost computers including...
The typical luxury consumer has traded in high-priced fashion for quality, durable goods at a lower price, according to a recent report by Bain & Company. As a result, the luxury market is expected to shrink by 10% in 2009, with apparel being hit the hardest. So, when French couturier...
Griskevicius and his colleagues conducted a separate study, this one involving 93 students. This time, they presented the volunteers with choices involving different products, including a North Face backpack with water-resistant coating and many storage compartments vs. a simple, eco-friendly North Face backpack with fewer features but which...